Primal Queen came to us with a strong product and a conversion problem. In four weeks, our creative strategy drove $250,000 in ad spend at a consistent 1.9+ ROAS, acquiring 4000 new customers at a CPM under $30.
Primal Queen makes grass-fed beef organ supplements formulated specifically for women to support hormones, energy, and overall vitality. Trusted by over 1 million customers with a 365-day money-back guarantee.
Primal Queen's core audience, women dealing with hormonal imbalance, is notoriously difficult to reach on paid social. The symptoms are deeply personal, skepticism toward supplements is high, and most creatives that lead with the product get scrolled past instantly. Their ads were burning budget on hooks that didn't resonate, creative was fatiguing faster than it could be replaced, and performance was unpredictable month to month. They needed a creative partner who could build angles that felt native, earned trust fast, and held ROAS at scale.
We identified the exact awareness level of Primal Queen's coldest buyers and built creative that met them there. Angles were grounded in symptom recognition rather than product features, using credible voices and transformation-based storytelling to move audiences from curiosity to conversion.
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