Callixe partnered with us to scale their neck therapy device on paid social. Our creative drove $100,000 in ad spend at a blended 2+ ROAS, generating 1000+ purchases at a cost per purchase of $55.
Callixe makes scientifically backed, at-home therapy products for neck and back pain, including the world's first traction pillow combining heat, vibration, and cervical decompression. Trusted by 100,000+ customers and endorsed by physical therapists and chiropractors.
Callixe was operating in a crowded pain relief category where most ads looked the same. Generic claims about neck pain relief were getting ignored, and without a clear way to communicate the traction mechanism, the product's core differentiator was invisible to cold audiences. CPAs were too high to scale confidently, and creatives weren't doing enough work to justify the product's premium price point.
We identified the exact creative angles that could cut through a saturated category and make Callixe's unique mechanism impossible to ignore. The ads we developed moved audiences from passive scrollers to convinced buyers, sustaining performance across funnel stages without fatigue.
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