Calvris partnered with us to scale their scalp and skin care line on paid social. Our creative drove $150,000 in ad spend at a blended 1.7 ROAS, generating 1000+ purchases at a cost per purchase of $40.
Calvris is a skincare brand offering targeted solutions for scalp conditions including dandruff, seborrheic dermatitis, and psoriasis, with products ranging from relief creams and medicated shampoos to derma stamp kits and hair regrowth tools.
Calvris was entering a skincare category where buyers are often skeptical after trying multiple products that didn't work. Getting cold audiences to trust a new brand for a condition as persistent and personal as scalp health required more than standard product ads. The brand needed creativity that could cut through that skepticism, create genuine problem recognition, and make their solution feel different from everything the audience had already tried.
We developed creatives that leaned into the visual and emotional reality of scalp conditions, using trending animation styles and pattern-interrupt formats to stop the scroll and reframe the problem for audiences who had stopped believing a solution existed.
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