Jevi partnered with us to build the creative foundation for their cortisol supplement line from the ground up. Our research-led approach drove $350,000 in ad spend at a blended 1.7 ROAS, generating 7000+ purchases at a cost per purchase of $35.
Jevi Supplements makes science-backed cortisol supplements designed to break the stress-sleep-craving loop, targeting root hormonal causes rather than masking symptoms. Trusted by 50,000+ customers across the US, UK, Canada, and Australia.
Jevi was entering a cluttered supplement market where cortisol was still a relatively unfamiliar concept to most buyers. Generic health claims weren't moving cold audiences, and the product's mechanism, addressing the root hormonal cause rather than masking symptoms, was nearly impossible to communicate in a standard ad format. Without creative that could educate quickly and build scientific credibility, cost per acquisition was too high to scale.
We went deep into the science behind cortisol dysregulation to build creative that didn't just make claims but explained the mechanism in a way that made audiences feel seen. The research-backed approach gave cold buyers a framework to understand their own symptoms before ever being sold to.
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