PetLab Co. partnered with us to scale their dog supplement line on paid social. Our creative drove $500,000 in ad spend at a blended 1.5 ROAS, generating 8000+ purchases at a cost per purchase of $35.
PetLab Co. is a fast-growing pet supplement brand offering vet-formulated chews, powders, and probiotics for dogs covering dental health, gut support, joint care, and seasonal allergies. Trusted by over 5 million pet owners with 100,000+ five-star reviews.
PetLab Co. was competing in one of the noisiest categories in DTC, pet health, where every brand makes similar claims and ad creative blends together quickly. Their existing ads were struggling to connect with dog owners who weren't yet aware their pet's symptoms had a fixable root cause. Scaling efficiently required creative that could educate cold audiences fast, build trust immediately, and hold performance across high spend volumes.
We developed creative frameworks built around problem recognition, using symptom-first hooks to capture attention before introducing the product as the solution. Combined with scientific credibility and social proof, the ads gave skeptical pet owners a reason to act.
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