SAINT partnered with us to scale their fit-over sunglasses on paid social. Our creative drove $450,000 in ad spend at a blended 1.9 ROAS, generating 15000+ purchases at a cost per purchase of $45.
SAINT makes polarized fit-over sunglasses designed to wear directly over prescription glasses, eliminating the need for expensive prescription sunglasses. Trusted by 70,000+ customers across 50+ countries.
SAINT was selling a product most prescription glasses wearers didn't know existed. The category itself was unfamiliar, and generic eyewear ads weren't doing the work of introducing the concept, let alone converting on it. Cold audiences were scrolling past without understanding what made the product different, and without that moment of recognition, the cost per purchase made scaling impossible.
We built creatives that made prescription glasses wearers stop and think "this was made for me." By demonstrating the fit-over functionality directly and addressing the specific frustrations of constantly switching between glasses, we turned a niche product into an obvious solution.
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